Should You Use SEMrush or Ahrefs?

Struggling with low sales because of poor web traffic? It may be time to start using SEO tools to improve your ranking on search page results.

There are plenty of SEO tools available online but this article focuses on SEMrush and Ahrefs.


One of the most highly recommended as well as widely used SEO tools, SEMrush has many great features that also make it one of the biggest marketing tools today.

Here are some of the most notable features of SEMrush:

Keyword research

If you’re familiar with search engine optimization (SEO), you know the value of using the right keywords to draw in traffic. If you’re new to SEO, keywords are what will help search engines point people to your site.

It’s not always easy to do keyword research, especially if you’re just starting out. This is precisely why the keyword research feature of SEMrush is so useful. SEMrush uses performance indicators including traffic, competition, estimate of CPC, search volume, and number of search results as the bases for estimating the value of your keywords. This process helps you increase overall traffic and sales through the use of the most profitable keywords appropriate in your niche.

Competitor’s analysis

Competitor’s analysis is perhaps the most useful feature of SEMrush. This is essential because it helps you understand what your target audience is searching for, give you an idea about the topics that are trending in your niche, and, most importantly, help you learn which keywords will help increase your traffic and sales.

Once you know what your competitors are doing, you can replicate the things they are doing right and avoid the things that didn’t work. Competitor’s analysis includes taking a look at your competitor’s best performing keywords, backlink sources, traffic, as well as other metrics that will help determine how well a website operates.

Site audit

If you think you’re doing everything right with your SEO but traffic is still low, it may be time for a site audit. SEMrush offers full site audit to increase search results by identifying and fixing all the issues in your site.

A site audit offers plenty of advantages including identifying your site’s health and tracking the progress of your SEO efforts. It also helps you prioritize SEO issues including missing tags, broken images or images with alt attributes, unoptimized internal and external links, error pages, duplicate content, and incorrect titles, meta descriptions and HTML tags to determine which ones needed to be fixed first.

Other advantages of using SEMrush include the following:

  • Comparison of domains
  • Opportunities for link building
  • Access to traffic of any site

 SEMrush Pricing

You can choose from among the following plans:

Plan Ideal for Price/Month
Pro starters starts at $99.95
Guru small businesses start at $199.95
Business agencies start at $399.95


Ahrefs is another great SEO tool, which is popular for building quality backlinks as well as finding link building opportunities. In fact, as a database of live backlinks, Ahrefs is considered to be the largest and most accurate. Utilized by more than half a million users for SEO purposes, this tool crawls 5 billion web pages every day.

These are some of the most notable features of Ahrefs:

Keyword explorer

As with SEMrush, Ahrefs features a keyword explorer that helps you identify the most competitive keywords in your industry by analyzing what the competition is ranking for. Thus, it is easy to come up with a list of keywords that include keyword difficulty for each so you can weed out unwanted words. Additionally, you will also get information on the monthly volume of those keywords so you can rank higher in Google search results by targeting the appropriate phrases.

To help you with keyword research, Ahrefs lets you filter keyword search results based on keyword difficulty, monthly search volume, number of words in a keyword, number or search results, and cost per click.

Content explorer

Along with keywords, content is an essential element of SEO. If you produce the right content, you will be able to build your reputation and as a reward, Google will rank you higher on search results. In addition, you will also be able to attract more social shares and backlinks.

Ahref’s content explorer allows you to identify the most popular content in your niche or industry. It also helps you analyze the number of backlinks related to the topic that is relevant to you, including the number of social shares. With these figures, you’ll be able to create niche-specific content that is worthy of being linked.

Site explorer

A great feature for analyzing the traffic, keywords, and backlinks of either your website or that of your competitor’s, site explorer provides a detailed analysis of the desired domain’s backlinks.

Ahrefs displays the information related to backlinks along with the number of referring domains and dofollow a particular site has. Organic Traffic Research, Paid Traffic Research, and Backlink Checker are the tools Ahrefs uses in providing a detailed site analysis.

Crawl report

Every website is susceptible to SEO issues, which is why it’s important to use tools like Ahrefs because it is able to run crawl reports anytime you want. Crawl reports help you identify broken or dead links and similar problems. Once these problems are identified, the tool fixes the issues in order of priority.

Aside from the aforementioned, Ahrefs also features the following:

  • Positions explorer
  • Position tracker
  • Domain comparison
  • Ahrefs alerts

Ahrefs Pricing

Ahrefs is available in 4 pricing plans:

Plan Price/Month
Lite  $99
Standard $179
Advanced  $399
Agency $999

Comparison between SEMrush Pro and Ahrefs Lite

  SEMrush Pro Ahrefs Lite
Pricing $99.95/month $99/month
Number of users allowed 1 1
Number of websites tracked 5 5
Tracked keywords and frequency of update 500/day 500/week
Pages to crawl with site audit feature 100,000/month 10,000/month

SEMrush and Ahrefs are both great SEO tools in their own right. But while they offer many advantages, there are also disadvantages. To help you choose which tool is best for you, consider your needs and preferences based on the features each of the tools offers.