Is it really possible to earn big money from affiliate marketing?
Many people ask this question. And the answer to this is both a yes and a no. It’s a yes if you know how to do it right, and it’s a no if you’re the type that easily gives up, and is looking for a get-rich-quick route.
Of course, your success has to start somewhere, and it’s with learning all about affiliate marketing, and everything that needs to be done while you’re at it.
Simply put, affiliate marketing refers to the online business model in which you earn a commission by promoting another person’s products and services by posting affiliate links on your blog or website.
As you can imagine, conversions will rely heavily on traffic. The more people coming to your site, the better your chances are for selling the things that you’re promoting in there.
One of the many things that you have to know about if you’re serious about becoming an affiliate marketer is SEO.
What is SEO? And why does it matter?
Search engine optimization (SEO) refers to a set of techniques employed by a blog or website owner in order to rank higher in the search engine results page. The higher the rank of your blog or website, the easier it is for people to find it.
As you know, internet users are known for their extremely short attention span. More often than not, they will not spend time looking at the other pages of the search results and would just focus on the first page, usually the first three results.
If your blog or website is located at the 10th or 100th page, people are not going to find it. And that’s bad for your affiliate marketing business.
To make SEO work for you, here are some factors that you can’t afford to overlook.
Choosing the right niche is one of the tips that you’ll get as an affiliate newbie. Experts will tell you that you need to choose a niche that you’re passionate and knowledgeable about. And this is correct.
However, from the SEO perspective, you also need to choose a niche based on traffic. You need to work on a niche that people actually search for. If not, nobody is going to buy the products you’re promoting.
At the same time, you don’t want to get into a niche that’s saturated. In other words, niches that have too much competition is also a big no-no. What you should do is to choose a profitable and competitive niche, and get into something specific.
For example, you’ve chosen to go for weight loss niche. Instead of offering weight loss products for all people who want to lose weight, you can target a more specific niche, let’s say, offer weight loss products for moms who have just given birth and would want to lose the pregnancy weight. Just make sure that the products are safe to use for lactating mothers.
Another thing you have to consider is the domain name. This is a major factor that plays a role in the success of your affiliate website.
Keyword-loaded domains are a thing of the past. Today, it’s all about branding and personalization. That’s why, it’s best that you go for a unique name that would retain in the minds of your target audience.
Your domain should be “brandable” enough, and this means that it has the following:
- Distinct quality
- Creativity and imagination
If you’d like to get a keyword in your domain, then that’s all right too but make sure that as a whole, it’s something that would stand out, especially on Google’s algorithm, so that your affiliate website or blog is not thrown into the backseat.
Yes, you heard it right. Hosting is important not only for your overall affiliate marketing success, but also specifically for SEO.
Why? The hosting service that you choose for your website will determine many factors of user experience including the speed of loading.
Nowadays, people want things instantly. If your website page doesn’t load right away, the visitor won’t wait forever, and would probably walk away 30 seconds after. So if you’re with the wrong hosting service that makes your pages take forever to load, you’ll be driving away potential customers.
But that’s not all. Speed load also has something to do with SEO. Recently, Google has included page load speed in its website ranking algorithm. This means that if your website loads slowly, you’re not going to get the high ranking that you want.
Keywords and Content
SEO can’t be done correctly without investing time and effort in producing excellent quality content and doing extensive keyword research. Your content needs to establish your authority in the niche, so you need to post blogs and articles that provide effective solutions to your target market’s problems and answers to their questions.
In the past, the ideal wordcount for a blog post is 300. The shorter, the better. But Google has placed emphasis on the importance of well-researched and extensively written content. This is why, internet experts now recommend blog posts of up to 1,500 words.
Moreover, you need to conduct proper keyword research using tools such as SEMrush in order to determine which keywords to include in your article to help you with your website ranking. You need to find out which keywords are being used by your target market when searching for the products that you are promoting.
In the recent Hummingbird algorithm launch, Google has introduced the concept of latent semantic indexing (LSI). This means that long tail keywords can help your website rank higher. For example, instead of going for the saturated keyword “weight loss product”, you can be more specific and use “weight loss products for new moms” “weight loss products post-delivery”
As you can see, SEO is something that any affiliate marketer should take the time to study and research about. Make sure that you employ these strategies when you put up your affiliate website or blog.