So you’ve finally made the decision to get into affiliate marketing.
Good for you!
You’d be happy to know that this is actually one of the easiest and simplest ways to make money online for the simple reason that you don’t have to create your own product to sell.
Instead, you’ll be promoting and selling the product of another person or company, otherwise known as the merchant.
Each time you are able to make a sale, you will earn a commission.
Now, one of the first things you’ll have to do is to choose a niche.
Choosing a specific niche helps narrow down your options as to which affiliate programs to join, which affiliate products to promote, and what topics to write about.
Speaking of topics, you’ll also have to set up a blog or a website where you can publish the content that you’ll write about.
You’ll use either of these platforms to create posts that are relevant, useful and practical for your target audience.
One of the major challenges that many new affiliates face is coming up topics for their blog.
It often happens that they feel stuck, or they have no idea what to write about.
In this article, we will discuss effective methods that will help you generate unlimited content ideas to write about in your affiliate blog or website so that your audience will keep coming back for more.
But before we get to the strategies, let us first discuss the importance of getting to know your audience more.
Knowing Your Target Audience: Why It is Important?
Most of the strategies that will be discussed in this article are rooted from the needs, problems, struggles and desires of your target audience.
This should not come as a surprise at all, since you are not writing for yourself, you are writing for your audience.
Writing for them means writing about them.
The goal of your content should be to provide them with strategies and solutions that will make their lives better and more comfortable.
You can’t achieve this if you don’t even know what they are struggling with.
You can’t provide them with appropriate and actionable solutions if you do not clearly understand what they need and want.
So before you even try to come up with any ideas for content, you need to take the time to research about your audience.
First, find out who they are.
Answer these questions:
- Where are they located?
- What is their income level?
- What are their hobbies and interests?
- What do they do for a living?
- What is the online behavior?
- Where do they spend time online?
Next, find out what they need and want.
Some of the questions you need to answer include:
- What are their needs?
- What are their expectations?
- What are they constantly struggling about?
- What usually do they complain about online?
Make use of the YouGov Profiles tool to come up with a sample persona of your target shoppers based on real information. Profiles from this tool are based on popular brands, personalities, interests and other things that people use or link themselves with. Another tool that you can use is Facebook Audience which gives specific details about the interests and preferences of various online users. You can also gather information from other sites like Reddit and Quora.
After you’ve gotten to know what your audience wants, it’s time to create content that they would find useful and practical.
Ways to Generate Content Ideas Based on What Your Customers Need and Want
All the methods that we will discuss below have been proven by content marketers to be highly effective not only in capturing the attention of online audiences but also keeping them engaged.
Method # 1 – Discuss key benefits of your affiliate products
One of the most methods for creating content for your affiliate blog or website is to talk about your affiliate products.
Newbies do it by simply talking about their products and its features.
For example, affiliate A will talk about how the mattress he/she is affiliated with has medical grade sensor to ensure real time pressure mapping, reducing pressure wherever appropriate.
But expert affiliates do not focus too much on the technicalities.
Instead, they go straight to the benefits.
Affiliate B who is selling the exact same mattress will talk about how important sleep is for one’s health and wellbeing, how a good night sleep enables you to be more energetic and productive the next day, how sleeping well at night can foster good relationships with your family and friends simply because you feel better, more happy and less cranky.
Between these two affiliates, it’s obvious that the experts will be able to connect to their target audience more efficiently.
After all, customers do not just buy products.
They buy the product’s benefits.
They are hardly ever concerned about the manufacture and technicalities of the product.
What they need and want is for their problems to finally end.
This is the strategy that you need to apply when creating content for your affiliate blog.
First, list down all the key benefits of your product.
Think of all the good reasons people are buying it. Determine what value they are trying to get out of it.
Then, each of these key benefits can be turned into post.
For example, for the bed that affiliates A and B are promoting, you can write a post about the positive effects of good quality sleep on one’s health and well-being. This is just one idea.
Since the product has numerous benefits, you’ll get plenty ideas on what to write about.
Method # 2 – Capitalize on your customers’ fears
This is not so you can scare them out of their wits.
This technique is designed to capture your audience’s attention and get your content noticed.
It’s just like the first technique, but you’ll be using the opposite of it.
Instead of highlighting the benefits, you focus more on the problem and its negative impact on your audience.
Let’s use the bed example once more.
When you use this content technique, you will discuss the negative effects not only of sleep deprivation in general but the use of poor quality mattress.
A poor quality mattress gives causes you to suffer from body pains and aches. When you wake up in the morning, instead of feeling refreshed and re-energized, you feel even more tired and drained. Because of this, your work quality is compromised. You also feel moody and cranky that you end up not getting along with the people around you.
Discuss each of these unpleasant scenarios so that your audience can understand how serious the problems can be when they stick with their old poor quality mattress.
You can also lead them to seeing that using your affiliate product will save them from all of these.
So for every negative effect of a situation that your customers are currently stuck in, you’ll find many topic ideas to write about.
Method # 3 – Create how to tutorials of your products
Aside from letting your audience know about the features and benefits of each of your affiliate products, as well as the negative effects of not using them, you should also teach them how to use these products.
Another commonly used method in affiliate marketing is creating how to guides and tutorials for affiliate products.
To make this technique work for you, do not just tell, show them how it is done.
If you are going to write a blog post about how to set up a camping tent, for example, you need to include a step by step procedure. Each step should be accompanied by a picture so your audience can see how exactly it is done and they wouldn’t have to imagine.
You can even create a video to make it easier for your audience to understand how the process works.
You can do this tactic for each of the products that you have.
This already gives you plenty content to use for your blog or website.
Not only that, since your audience are already highly engaged with the product, they are more likely to buy it when they see that it’s not so difficult to set up and use.
Method # 4 – Talk about your audience’s common mistakes
This is also the direct opposite of your method # 3.
Instead of talking about how to use your affiliate product, you discuss how not to use it.
In this method, you will have to come up with all the mistakes commonly committed by people who buy this product.
This way, people can see that any negative review on the product is not because of poor quality or standard, but because of improper set up or use.
This is particularly suitable for products that require proper set up like camping tents for example.
You can create posts on the common mistakes among newbie campers when setting up the tent.
This angle usually works not only because it sparks their curiosity but also because they want to avoid committing the same mistakes again.
Aside from the mistakes, this angle can also be used to talk about any myths or misconceptions about your affiliate products.
Method # 5 – Write about success stories
People love reading success stories of other people.
It makes them feel inspired and motivated. It makes them think that if others are able to achieve it, they can too.
Success stories are great for engaging your online audience, and for showing them how effective your affiliate products are in solving the problems that they are struggling with.
This is a subtle but highly effective method for persuading the customer to purchase the product.
You are not directly telling your audience to buy the product, but you are telling them that they can also experience the same positive outcome if they buy and use the product.
So for example, you want to promote weight loss affiliate products for mothers who have just given birth and want to lose their pregnancy weight.
You can talk about how one mother was able to get back to her pre-pregnancy weight only three months after using the product consistently, highlighting the fact that the product did not interfere with her parenting, and did not have any side effects on her baby while she was breastfeeding.
Many experts confirm that success stories are highly effective in converting interested leads into actual customers.
Method # 6 – Provide tips, strategies and best practices for using a product
In addition to the how-to tutorial mentioned earlier, you should also write about tips, strategies and best practices for using your product.
All these methods that you will share with your audience should help them maximize the benefits of the product.
Take the time to help your audience achieve different tasks using your affiliate product, prolong its life, or get more value from it.
For example, if you are promoting affiliate essential oil products, you can give tips and advice on how to properly store the essential oils so that they remain highly effective in serving their purpose—alleviating allergies, improving sleep and so on.
One of the best ways to make this technique work is to use the product yourself. It would be hard to guess what the best ways of using it are if you don’t even use it.
It would also be a good idea to use this technique to generate user content. Get ideas and suggestions from other customers who have already tried using the product. You can simply post a poll asking them, “What techniques did you learn when it comes to using this product and getting more out of it?”
For sure, you’ll get plenty ideas to talk about.
Method # 7 – Provide expert roundups
Expert roundups are also a great idea to use whenever you’re running short of topics to write about.
This will not only spark great ideas for you but can also help drive a lot of traffic to your affiliate blog or website.
And this is primarily because online users love reading about expert roundups because they get to learn so many new things from experts that they trust and believe in.
This is also good for newbies to use to get traction for their new affiliate blog.
As you can imagine, this takes a great amount of research but your efforts will pay off in the long run.
So let’s say that you are in the make money niche online, and you are promoting the use of WordPress or Bluehost for setting up a blog to be monetized in different ways.
You can write an expert roundup on the top strategies for establishing a passive source of income using the internet. And then you can compile the suggestions, ideas, and recommendations by top bloggers like Jon Chow, Neil Patel and so on.
It’s so easy to get their insights just by reading their blogs. Be sure to credit the tips to them, and link back to their blogs so your audience would know where to go in case they want to learn more.
You can then mention somewhere in the content that products that you are promoting, highlighting their benefits without forcing your audience to make the purchase. Just always remember that in affiliate marketing, you should give your audience the freedom to choose because hard selling no longer works.
Method # 8 – Relate products to holidays and celebrations
This has proven to be quite a challenge for some affiliates, especially new ones.
But as you’ll soon learn, this is an effective way to catch the attention of your online audience.
Holidays are when people take a break from their work to go shopping and enjoy time with their family and friends.
You can capitalize on this by relating your products to holidays.
So how do you make this possible?
For example, you are promoting cosmetic products. You can relate this to the upcoming Mother’s Day celebration by posting about how mothers forget or even lose themselves because of the countless tasks the parenting entails. Giving a mother a beauty product as a mother’s day gift is telling her that you appreciate all her efforts and that she should take the time to care for herself.
Another example is when you’re selling a mattress, and you can link this to the upcoming Valentine’s Day celebration. You don’t need explicit example but you can immediately get the point where we’re heading with this one.
As you can see, there are various ways to relate products to events and holidays, and making use of this technique can surely give you plenty ideas on what to write about on your blog or website.
Method # 9 – Post product roundups
Create a list of the best products in a category or niche.
Provide the pros and cons of each to help your audience decide which product is right for them.
Here’s an important thing to keep in mind: not all the products in your list have to be your affiliate products.
Including non-affiliate products which you think are also good choices for your audience is a good way to establish trust and credibility.
This shows your audience that you are more concerned in helping them out than in making a sale and earning money from them.
Also, when writing the list, do not put too much focus on the products that you are affiliated with. Give equal treatment to all the products in the list. Be as honest, transparent and unbiased as you possibly can.
For example, if you are in the make money niche online, you can create a post like this one:
“20 Best Web Hosting Services to Use for Your Blog Today”
Don’t let lack of ideas stop you from pushing through with your affiliate marketing business. Make use of these techniques so you can keep on generating more and more ideas on what topics to write about on your affiliate blog or website.