You’ve chosen a high quality affiliate product to promote and a reputable affiliate program to join. Your affiliate website is up and running. In short, your affiliate marketing business has taken off.
But remember that until you’ve sold your affiliate products, you will not be getting the profits that you’re expecting. You must create an extensive marketing campaign in order to generate buzz and interest about your products.
It’s also imperative to start getting your leads.
Lead generation is a process in which you attract to your site visitors who are looking for products that are the same as those you’re selling, or are looking for information related to what you’re publishing on your blog or website.
Affiliates should realize the great importance of generating high quality leads.
High quality leads are a lot easier to convert. It’s not possible to scale your business and increase your profits if you’re not able to convert your leads into actual buying customers.
In this article, we will show you highly effective lead generation techniques that you should use for your affiliate marketing business.
# 1 – Determine your target audience
Before we delve on lead generation techniques, you must first determine your target audience.
If you skip this step, your efforts will not produce the results that you are looking for.
In order for you to properly define your audience, you must come up with what is called the “customer persona”.
The customer persona consists of pertinent details about your target audience.
These include the following:
- Online behavior
- Product preferences
You need to create content as well as marketing strategies that will target the group that you specified.
So for example if you are targeting female millennials for your affiliate website that sells cosmetics, you do not have to waste your time creating male-suitable content and marketing techniques.
# 2 – Create relevant high quality content using various suitable formats
Trust is an essential factor in any affiliate marketing business.
It’s only through trust that you’ll get your customers to believe your product recommendations and buy your affiliate products.
One of the most effective ways to earn the trust of your customers is to create excellent content and publish it in various formats.
High quality content shows your target audience that you are an expert in the niche, and therefore, your opinion matters.
Publishing in various formats such as videos, podcasts, infographics and so on helps ensure that you are able to engage customers that have different interests. Some are interested in reading text content while others find videos or podcasts more engaging.
Other types of content that are highly effective in establishing one’s expertise include how-to guides, tutorials, expert round-ups, list posts and blog series.
See to it that with each post that you produce, you have your target audience in mind. This will help you create content that’s relevant to their needs and preferences.
# 3 – Utilize both free and paid social media marketing techniques
No one can deny the power of social media when it comes to online marketing campaigns.
Its expansive reach, targeting features and extreme popularity make social media an indispensable tool for marketing products for any online business.
You’d be glad to know that there are countless social media lead generation tactics that you can use. Some can be utilized for free while others require a fee.
Here are some of the methods:
- Repurpose old content from your blog and share these on your social media sites
- Share links to content on your site on your landing page
- Remarket on social media affiliate products that customers have already shown interest in
- Create a related group in your social media sites and build an active community of engaged users
- Create relevant ads and publish them using Facebook ads to generate more interest
- Look for groups where you can post your affiliate blog content
# 4 – Create an optimized landing page
A landing page refers to a separate web page where visitors go to get specific information about your products. It is different from how a blog or website is laid out, as it has a streamlined design and layout that enable the readers to focus on the call to action.
To get the best results for your affiliate marketing business, you must optimize this page. First, you have to establish a specific goal. You can set it up to get opt-ins for your email list, or you can turn it into a special offer page.
Next, create a headline in large bold letters that contain strong and powerful words that will encourage readers to complete your call to action. Make sure that the headline does not only grab your visitors’ attention but also convinces them to perform your desired action.
Also, you must create professionally written and convincing on-page content without having to resort to hard selling methods. You don’t want to appear as an aggressive salesman, as this will only turn your visitors away instead of convert them into customers.
Make sure that your landing page has visible calls to action that your readers will not miss. It should be placed above the fold.
Finally, see to it that the landing page loads quickly. Online users in general are not that patient when it comes to waiting websites to load.
# 5 – Encourage user generated content and reviews
As mentioned earlier, trust is a major contributing factor to affiliate marketing success.
Another way you can earn the trust of your target audience is through user generated content and reviews.
It’s important to remember that 90 percent of customers believe and rely more on reviews from their fellow customers than advertising messages. More than 73 percent of online consumers only trust an online business after they see that it has positive reviews online.
Now, here’s another interesting fact, almost 70 percent of customers are actually willing to write reviews for your business if you request them to. You can see that it’s not that difficult to convince customers to write reviews for your business as long as you’re able to meet their expectations and satisfy their needs.
User generated content and reviews are efficient in building the image of your business. Once you’re able to leave good impression on your customers, word will spread about it, and there are more people who can potentially turn into leads.
# 6 – Take advantage of influencer marketing
Another excellent method for generating leads and increasing profits is through influencer marketing.
Work with popular social media influencers and find a way for them to write about your affiliate products.
Once their countless followers see that they are endorsing your products, there’s a big chance that they would want to buy these from you.
Make sure that you are able to find influencers who write topics that are related to your niche, and who have high engagement levels in their posts.
There are two ways to go about this. First, you can ask an influencer to write sponsored posts about your products. Rates run anywhere from $50 to $200 per post. The more influential the blogger is, the higher the rate is.
Another way is to request an influencer to write an honest review of your affiliate products and offer something valuable for the influencer in return. For example, you can offer your writing services for free or send a free product in exchange of the honest review.
Aside from these two primary tactics, you can also explore the possibility of boosting the posts of your influencers. You can do this by using the Brand Content tool of Facebook. This will get you more high quality leads.
# 7 – Install live chat on your site
Installing a live chat box on your affiliate website may not be one of your priorities.
But you need to be aware that this is actually a highly effective tool not only for lead generation but also for customer retention. This helps ensure that you’re able to provide efficient and prompt customer service that customers are looking for.
Not only that, since live chats typically require the customers’ details such as name, phone number and email address, you get to these details even if visitors do not opt in to your email list.
With this information in your hands, you can easily follow up and include these visitors in your lead generation campaigns.
You just have to make sure that the live chat is available 24/7. Otherwise, it won’t be able to do what it’s supposed to do, and it won’t bring the results that you are expecting.
# 8 – Utilize the Twitter Lead Generation Cards
One of the social media sites that have made it easy for affiliates to generate more leads is Twitter.
It does so with the use of the Twitter Lead Generation Cards.
With this, you will no longer have to get your visitors to click your link to get to your landing page.
When you use these cards by Twitter, you can make each of your posts a lot more accessible.
Your followers will only have to enter the information on Twitter.
By making this more convenient, you can see a great increase in lead generation rates.
# 9 – Insert social sharing buttons in your email messages
Like social media, email is also a crucial aspect of your lead generation campaign.
One technique that has been proven to work is putting social sharing buttons at the end of your email messages.
This encourages your email subscribers to share your email newsletter to people they are connected with in the social media.
When they do this, of course, you will get more leads.
This would be more effective if you include calls to action near the social sharing buttons to prompt your subscribers to share your content.
# 10 – Run Contests
A popular way to generate buzz for your affiliate marketing business is to run a contest.
Aside from creating interest, this technique is also a good way to generate more leads.
People freely give away their personal information when there’s a prize at stake. After all, people love these two things: winning and getting freebies.
Choose an attractive prize to offer that your target audience would be interested in. Since you’ve done ample research during the time when you were defining your target audience, then you know what they are interested in.
Make it a requirement for the contestants to provide their name and email address. It would also be a good idea if you will require them to like your page on Facebook or sign up to your email list. This will help you generate more excellent leads.
# 11 – Maximize the email signature space
If you will look at your email messages, you will see that there is a space right after the signature.
You can use this space to maximize your lead generation campaign.
For example, you can write a short message letting your email subscribers know about a new post that you’ve just published and include a link to your affiliate website.
On the page where your email subscribers will be led to, have an opt-in box where they can sign up to get future updates.
You need to make sure that you have a great post waiting for them.
Another example would be to create an offer and include this in your email message. Write a short description about the offer and place this below your email signature. Include a link to the landing page where the email subscriber can get your offer.
Like the content, the offer should also have incredible value to interest your email subscribers.
# 12 – Create a poll
For sure, you see many polls on social media sites like Facebook.
There’s a big chance that you’ve participated in one of these polls. But if you’d think about it, you’d only participate in those that you are truly interested in.
After all, you have a lot of things to do that you don’t have time to join every poll that you’d see.
Also, you are more likely to answer those that you think will make you look good on social media when you share the results. This has something to do with social currency, which is a phenomenon in which social media users share information on social networks that would make them appear more likeable, appealing and interesting.
As you can see, it’s a must to create polls that are not only related to your niche, but would also give extra points for your followers’ social currencies.
# 13 – Include a link in every byline
The byline is the line at the end of each post or right below the title that informs the readers who the writer is.
Instead of simply letting your readers know that you were the one who wrote the post, you can also use this space to maximize your lead generation campaign.
Under your byline, you can make a special offer or invite your readers to sign up to get free updates.
# 14 – Provide bonus information
By providing bonus or freebie info, you get to attract more people to your affiliate blog or website.
Here’s how to go about this process:
- Go to BuzzSumo
- Look for the most popular topics that are related to your chosen niche
- Write a compelling content based on the topics that you’ve found
- Offer readers this free content in exchange for their email address
# 15 – Engage target audience in groups
Participating in social media groups have been mentioned in passing earlier.
This is so important that you have to take the time to focus on this technique.
What you need to do is to look for social media groups as well as online communities where your target customers can be found. Join these online communities.
Spend at least 15 minutes in these online communities each day. Look for posts that are relevant to your business and contribute something useful in the comments section.
You should also post once or twice a week. Share anything informative, inspirational and useful.
It’d be a good idea to post at the same day and time to build your following within the group.
Once you’ve established your position as a go-to person in the niche, you can start leading them to your landing page. You will attract more leads if you have an attractive offer.
# 16 – Include product videos on your landing page
Not too many affiliates make use of this technique. Most only include text content.
But you should also leverage the power of video on your landing page.
Make it relevant to your content, preferably upload a product demonstration video that will not only feature how the product works but also highlight its benefits for your customers.
Including video on your landing page increases conversion rates since many online users digest visual information more effectively than textual content.
# 17 – Do not use the word “spam” on your landing pages
A phrase commonly found in landing pages is “we will not spam you”.
What many affiliates do not know is that this phrase does more harm than good.
Yes, it’s an assurance that you will not send spam messages to your email subscribers, and yet, this phrase turns them off.
To reduce bounce rate and increase conversion rate, avoid the use of this phrase in your site, landing page, sign up page or any online platform you are using.
Lead generation tactics such as the ones mentioned in this article can definitely help your affiliate business grow more quickly.