So far, you’ve done everything there is to do to get started with your affiliate marketing business.
Although you know that it does take a while before the business can take off, you can’t help but feel that you’re not getting anywhere near the results that you are expecting.
What could be the problem?
It’s possible that you’re not able to connect with your target audience the right way.
Establishing a connection and building a relationship with them is the key to affiliate marketing success.
Contrary to what some newbie affiliates think, it’s actually more important to spend time and effort earning the trust and loyalty of your affiliate customers than making one-time sales. The latter will put money in your pockets but only temporarily. The former, on the other hand, is what will pave the way for long-term success.
To help you on this matter, we’ve rounded up some of the best strategies for establishing a deeper connection with your affiliate audience. You don’t need to become their best friend, but it would definitely help a lot to nurture a positive relationship with them.
Strategy # 1 – Get to know more about your customers
The first and most important step of all is to know who your customers are.
None of the other strategies in this list would work if you don’t know who exactly the people you’re targeting and dealing with.
The only way you can establish a deeper connection with your customers is to get to know more about them—what they need, what they are fond of, what their struggles are and so on.
The more you know about them, the easier it would be to attract their attention, connect with them, and build a lasting relationship with them.
What you need to do is to create a specific customer profile.
Think about the customer who is most likely to benefit from the product that you’ve chosen to promote as an affiliate.
Then, set specific demographic criteria, which would most likely include the following:
- Income level
- Educational level
- Marital status
- Ethnic background
After you’ve specified these areas, the next thing you have to know about include:
- Behavior (online and offline)
- Problems and struggles
You’ll find the following resources helpful in gathering the vital information about your target customers:
Strategy # 2 – Talk to your target customers directly
To start building your relationship with your affiliate customers, you will need to talk to them.
Communication, as you know, is the foundation of any relationship.
Obviously, you can’t be close to someone you never talk to.
When talking to your customers, it’s imperative that you develop a unique and distinguishable voice for your brand.
This will help your customers identify your business more easily.
Use this voice consistently across all platforms whether on your blog or website, social media sits and so on.
But see to it that when using this voice, you talk directly to your customers.
By talking directly, we mean using a personalized approach.
Do not speak as if you are using a mega phone in front of a large audience.
Instead, always imagine yourself speaking to one person, or at least speaking to a single buyer persona.
This will make your customers feel that you are talking specifically to them, and therefore, your messages cannot be ignored.
Imagine speaking to a large audience, for sure, there are those whose attentions will drift away and won’t listen to what you’re saying.
But whenever you talk to one person only, that person is obligated to listen because there’s no one else to listen to you.
The latter is the part that you are aiming for.
Plus, it makes the customers feel extra special knowing that you are paying special attention and focus to them.
Strategy # 3 – Give your customers special treatment
Making your customers feel like they are VIPs is surely a great way to keep them engaged and loyal to your business.
Once you have captured the attention of your audience, engage in several techniques that will make them feel extra special.
Aside from the previously mentioned direct communication with them, it would also help to provide them with additional special treatment.
For example, if one of your customers has a request, you should make time from your busy schedule to grant this request so your customer can see that you are taking good care of the people who support your business. This is as long as the request is achievable and not entirely unreasonable.
Another example is when a customer makes a suggestion for your affiliate marketing business. If the suggestion is practical and can truly help you achieve your goals more quickly, why don’t you consider implementing it right away?
Don’t just follow the suggestion. Announce to the public that you’ve made a certain change, and be sure to credit it to the person who made the suggestion. This will make the person feel special at the same time, will appreciate your gratitude.
Strategy # 4 – Enhance user experience on your website
Website user experience is one of the most important facets of customer engagement and retention.
It’s more likely for your customers to keep coming back to your website if it is able to provide them with what they need and at the same time, does this job efficiently.
You cannot expect people to stay on a website that’s very slow to load or has poor navigation system.
Make sure that your affiliate website loads quickly enough so as not to lose your audience’s fleeting attention. It should not load longer than five seconds.
Use tools like the Google Speed Insights to find out how fast your website loads and make the necessary adjustments if it does not meet the standard requirement.
Double check the navigation menu and see to it that it is properly organized. It should enable online users to find what they’re looking immediately.
Include a search box in your website so that users can enter the products they are looking for or the questions that they need answers for.
Provide excellent and valuable content on your website or blog. Your content should obviously be based on the information that you have gathered about your audience. Create posts that will help them solve their problems or teach them ways to make their lives better and more comfortable. Of course, all these should be relevant to the affiliate products that you are promoting.
Strategy # 5 – Provide exclusive offers and deals
Exclusivity is another thing that people love.
It’s another effective method for making your target customers feel special.
There are many ways to go about this technique.
Create a series of special offers, freebies, deals, discounts and so on.
Then, create an exclusive group that will only include your most loyal customers.
For example, you can create a closed Facebook group for customers who have purchased more than twice from your affiliate website.
Then, you can provide special offers and deals using this Facebook group.
Make sure that you inform them that they are the only ones who can avail or enjoy these perks, that no one else is given these special offers.
They won’t only appreciate the gesture, but this will also prompt them to complete your call to action.
For example, you’re providing your loyal customers with an exclusive 20 percent discount on a certain affiliate product.
There are some customers who don’t really need the product but would buy it because of the discount or because they want to show you that they appreciate your thoughtful gesture.
Strategy # 6 – Answer all their questions promptly and efficiently
As what you’ll probably notice, online consumers never seem to run out of questions to ask.
It’s what the internet is all about in the first place—obtaining new knowledge.
You can’t learn anything new if you don’t probe or ask questions, right?
This is why, you’ll often get questions from your target customers.
If you want to start fostering a positive relationship with them, you should be patient enough to answer all these questions.
If you receive similar questions, you might want to put up an FAQ page on your blog or website so you can direct your customers to this page if they are asking any questions that have already been answered on this page. This will save you time and effort.
But don’t just provide the customer with a link. Talk to your customer and let them know that you appreciate their message. Provide them with the link, and tell them that just in case the FAQ page does not answer their question or does not satisfy their needs, they should not hesitate to contact you again.
Or you can simply answer the question directly.
Strategy # 7 – Empathize with their struggles
Empathy is one trait that many business owners lack.
But as an affiliate, you need to have empathy for your customers as this is one of the most effective ways to connect with them and earn their trust.
This refers to the ability of putting yourself in the shoes of another person so you can understand more deeply what they are feeling or what they are going through.
Your customers are going through certain struggles, which by this time, you should already know about.
You’ll get information about this during your initial research about them.
Then, you need to show them that you can relate to their experiences, and that you know exactly what they are feeling at this moment.
Doing this will make it easier for them to feel that they are connected to you.
This will make them feel that you are not simply a random business owner who wants to sell them products, but you are someone who can possibly become a friend or an ally that will help them out and resolve the predicament that they are currently stuck in.
Strategy # 8 – Tap into your customers’ emotions
Tapping into your customers’ emotions is another proven strategy that has worked not only for many affiliates but for many business owners in general.
There are many emotions that you can tap into and these include:
To be able to tap into these emotions, it’s imperative that you first empathize with them, as mentioned in the previous strategy.
Let’s say that you are in the make money online niche, and you’re promoting an affiliate program that makes use of tools that can be used for monetizing websites and blogs.
You can start your communication with your target audience by discussing the fear of financial uncertainty and instability.
People fear the consequences of lack of financial preparedness. They do not want to have a future that’s uncomfortable and unsecure because they do not have the means for financial stability.
Let them know that you’ve been in the same situation before to show empathy and establish connection.
And then inform them about this solution that you’ve used to get yourself out of this situation.
Make it clear that it has become your advocacy to help people with the same problems because you are grateful for where you are now.
Strategy # 9 – Promote their success stories
A smart affiliate recognizes the importance of putting the spotlight on his/her target audience.
The spotlight should not always be on the affiliate and the products he/she is promoting, but should more often be on the target audience.
One effective way to achieve this is by sharing and promoting the success stories of your audience.
For example, you are in the weight loss niche, and you are promoting weight loss products for people who have hypertension.
You can share the success stories of those who have used your weight loss products and were able to drop the unwanted pounds so they can start living a life without high blood pressure.
Be sure to provide comprehensive details about the success stories of your target customers. Don’t just say that customer A lost X number of pounds in X number of weeks using your affiliate product.
Take the time to get to know exactly what their stories are, and in the course of this, you will get to know more about your customers and establish a deeper connection with them.
Strategy # 10 – Provide genuine help
In online marketing, there are two types of help: genuine help and superficial help.
Superficial help is what an affiliate will extend just so he/she can be perceived as a helpful affiliate.
But genuine help is rooted from genuine concern. It is the type of help that you provide to your customers to truly solve their problems.
Here are some examples.
Affiliate A receives a message from his customer asking about the steps to set up the product she just bought from him.
Affiliate B receives a similar message from his own customer.
Affiliate A simply sends the customer links to product tutorials that he randomly got from the internet.
Affiliate B schedules a video chat with the customer to show her exactly how the product is set up.
It is obvious which of the two affiliates provided genuine help.
You cannot establish a deep relationship with your customers providing superficial help.
Always make it a point to genuine help resolve the problems of your target customers.
Strategy # 11 – Follow up after the sale
Some affiliates tend to disappear after closing the sale.
These are the ones who actively communicate with you while the transaction is ongoing but once the purchase has been made, the affiliates would suddenly disappear never to be heard of again.
Don’t be like this type of affiliate.
After your customers have made the purchase, reach out to them.
Ask them how they are doing with the product.
Let them know that if there is anything that they need, they should never hesitate to contact you and you’d be glad to help them out.
Also, you should try to provide the customers with additional information that you think would be practical and useful for them in maximizing the features and benefits of the products they have purchased.
Strategy # 12 – Maintain close relations with your customers
It’s not just after the sale that you have to reach out to your customers.
You need to keep the communication lines open, as well as send them greetings once in a while to let them know that they are in your thoughts.
You don’t have to do this too often so as not to appear weird or creepy.
For example, you can send them a special offer for their birthday, or send them a greeting during Christmas.
Sometimes, just a quick hello would remind them of a product need that they have, and they’ll remember that you have this in your website.
But of course, it should not always be about business.
You can send them personalized messages letting them know that you wish them well at all times.
The important thing is that you are able to maintain a positive relationship with your loyal customers so you don’t lose their loyalty anytime soon.
Establishing a deeper connection with your audience is the way to affiliate marketing success. Always remember that it’s not just about making one time sales. It’s more about building relationships in order to earn the loyalty of your target customers as this is what will set your business for long-term success.