Working as an affiliate certainly has a lot of perks.
As you know, this type of online business does not require creating and selling your own product.
You can sell the product of another person or company, which saves you not only money, but also time and effort.
And if you’re able to do it right, it’s possible to turn it into a steady stream of passive income, something that can cover most or all of what you need on a daily basis.
One of the things that you need to do is to employ sales strategies that will get website visitors do more than just visit, and that is to convince them to buy your affiliate product.
Remember that even if you’re generating a lot of traffic to your site, if this traffic does not generate enough interest to turn visitors into customers, then you still won’t get the results that you want.
In this article, we will discuss 12 ways on how to sell more of your affiliate products. Most of these are new ideas that you’ve probably haven’t tried yet before.
# 1 – Write classified ads
Classified ads are some of the most effective yet most overlooked sales strategy for affiliate marketers. What you need to do is to create a sales page that contains links to your affiliate products and then post these pages on the top classified ad sites.
Here are some of those that you should check out:
These websites allow you to target specific audience groups so that there’s a higher possibility of generating conversion.
# 2 – Post on related blog, online forums and social media groups
Look for high authority blogs in your niche.
Read some of the posts in the blog and leave a comment.
Make sure that the comment you leave contributes something helpful and meaningful to the conversation.
In order to do this, you need to read the entire post and share your insights about it, keeping the tone positive and encouraging.
Instead of simply saying “great article!” and going right ahead in sharing link to your affiliate website, you can say in your comment what parts in the post you agree with, and what other recommendations or advice that you have. Only mention your website if it is appropriate. Otherwise, do not put in any links in the comment. You will be viewed not only by the blog owner but also by his/her audience as a spammer if your comment is ridden with links.
If your comment seems interesting for anyone who’s part of the blog’s audience, they will click on to your profile, and there they will find the link to your website so they can have more of what you have to offer.
Next, look for online forums and social media groups in your niche.
Become a member of these groups.
Participate in conversations by asking relevant and intelligent questions, preferably those that encourage conversations, answering questions you are an expert in, and providing tips and advice but only when appropriate so you don’t give the impression that you are a know-it-all.
It’s also a good idea to help anyone who needs it.
Simply put, you need to become a valuable member of the online community.
Once you’re able to achieve that, people are going to take notice. There’s a much bigger chance that these people will start visiting your affiliate website and possibly turn into buying customers.
# 3 – Set up a channel in YouTube
One of the most common mistakes newbie affiliate makes is to think that a YouTube channel is only for affiliates who are confident in front of the camera.
Just because you’re camera shy, it doesn’t mean that you should overlook the many amazing benefits that this video sharing platform can bring to your affiliate marketing business.
The thing is, you don’t really have to get your face in front of the camera to create a video for your YouTube channel.
There are many other types of videos that you can make instead.
These include video trainings and video tutorials.
For example, if you are promoting web hosting services as an affiliate product, you can create a video tutorial teaching the step by step procedure of setting up an account with Bluehost or any other top web host provider you’re affiliated with.
Video is such a powerful medium that this would surely help generate more sales for your affiliate website.
# 4 – Boost Facebook posts or purchase promoted tweets
Social media is a marketing channel that no affiliate can afford to ignore. The top social media sites like Facebook and Twitter will definitely broaden your reach and get you a bigger following. These can also do wonders in increasing product awareness.
There are many free methods for using Facebook and Twitter. Creating accounts and pages on these sites can be done without having to pay for anything.
But there are also paid options like Facebook ads and Promoted Tweets that have been proven a number of times to be cost effective in advertising your affiliate products.
Facebook ads for example only cost a minimum of $1 a day. This already puts your ad in front of thousands of users.
But it will not just randomly plaster your ad in front of a generic audience.
There is an option there that allows you to target a specific group of audience based on demographics (age, gender and so on), location, and even interests.
You can specify to post your ad in the timelines of people who are interested in things that are related to your product.
Since Facebook is doing a great job collecting basic details and information about its users, it’s easier to run ads on the group of audience who is more likely to be interested in what you have to offer.
# 5 – Send special offers through email
It’s important to remember that some affiliate programs do not allow the sending of affiliate links in email messages. This is even if you cloak the affiliate links. One example of such program is the Amazon Associates.
So how can you leverage email marketing if this is the case?
There are several ways to do this.
One is to send special offers through your email.
Once you’ve built a substantial email list, it’s time to send valuable and practical messages to your email subscribers.
Create content that will teach them more about your affiliate products, or how to use these products more efficiently.
At the end, you can include a special offer like a discount sale, buy one get one offer, or a freebie.
Make sure that you inform the reader that in order to avail the special offer, the reader needs to visit your affiliate website.
Once you’ve directed the reader to your affiliate website, then that gives you the chance to promote your affiliate links.
But do not do it in such a way that the visitor will feel like you’re forcing him/her to do something that he/she does not want. Once a visitor feels pressured, he/she won’t hesitate to leave your site without buying anything.
Go easy on your potential customer and simply provide as much value as you can to get him/her to buy any of your affiliate products.
# 6 – Embed your affiliate links in an infographic
When creating content for your affiliate website, experts will always advise you to make it as diverse as possible.
One way to do this is to make use of visual element such as images and infographics.
Infographics are always a good option as these tend to go viral in social media sites.
Users also love infographic as this makes it easier for them to understand and digest information more quickly.
When creating an infographic for your landing page or affiliate website, see to it that you embed your affiliate links inside.
This way, your customers will see where they should go next if they are interested in what you’re offering.
# 7 – Work with other affiliate marketers
For sure, you’ve never tried this technique yet. You might even have never thought about it.
Most affiliates see their fellow affiliates as competition.
But it’s actually possible to build a good relationship with them, and to help each other out.
Get in touch with affiliates in your niche that are not selling the exact products are yours. Offer to help them out by promoting them to your audience.
They’ll most likely reciprocate your kindness and do the same thing.
This will allow you to expand your reach as you will also get to meet other customers who are likely to be interested in what you are selling.
# 8 – Offer a discount to you regulars
Once you’ve obtained customers for your affiliate website, you can earn their loyalty and get to buy again by offering them with a discounted product.
If you have high ticket affiliate products that give you commissions of 50 percent or higher, you can give your customers a 15 to 20 percent discount. You will only get to take home 35 to 30 percent commission but this is better than nothing, right?
Customers are more likely to make a purchase when there is a discount. In fact, some customers buy because of the discount and not because they need the product.
You can promote this discount sale in your email message, such as what was mentioned in one of the previous tips.
Or you can spread the word about this to your social media sites.
# 9 – Prettify your links
It may be surprising to you but how your affiliates link actually have an effect on your conversions and sales.
Experts have proven in numerous instances that pretty links are more effective than ugly links in getting products sold.
But you’re probably wondering what the difference is between ugly links and pretty links.
Instead of posting a link that looks something like this:
You can have a link that looks something like this:
Some customers would actually think your link is a virus if you do not prettify it.
Make use of the plugin Pretty Links to improve how your link looks like.
# 10 – Sell a product that cures, not a product that prevents
Only a few affiliate marketing experts know about this technique.
While it’s true that in order to succeed in affiliate marketing, you need to know what the problem of your audience is, and look for a way to solve that.
What you may not be aware of is that the product that cures always sells a lot better than a product that prevents.
This is true even though the old adage has taught us that an ounce of prevention is better than a pound of cure.
You need to know this fact so you know which of the two to prioritize.
It makes you wonder the psychology behind this.
Take a look at these two people:
The first person looks at a product that prevents and tells himself that he needs this to prevent a problem from happening. But then hesitates to buy it because of the possibility that the problem may never even occur.
The second person looks at a product that cures and tells himself that this is exactly what he needs to get out of this miserable situation immediately.
As you can see from the two scenarios, the second person is more likely to buy the product that cures while the first person is likely to postpone buying the product that prevents until he ends up forgetting completely about it.
To take advantage of this sales strategy, you might want to capitalize on the cure angle of whatever product you are selling.
Your product might something that both cures a problem and prevents a future one. You would want to focus more on the cure part as this is what will help you make the sale.
So let’s say that you are an affiliate for Bluehost, a web hosting provider.
Take a look at this headline:
“Use Bluehost to Improve Website Speed and Prevent People From Leaving Your Site”
You might think that there’s nothing wrong with it. And you’re right.
In fact, it can do a good job in attracting people who do not want to lose potential customers in their website.
But the thing is, this headline can further be improved.
Here’s the enhanced version:
“Use Bluehost to Improve Website Speed and Reduce the High Bounce Rate You’re Currently Problematic About”
As you can see, the second line is all about focusing on solving the problem, not preventing a future issue.
# 11 – Improve your site’s design and navigation
Poor design can send your affiliate marketing business down the drain.
Many experts will agree.
Online users have become so discerning these days that when they step inside an affiliate website and they see something that they don’t like, whether it’s the outdated design, poor layout or the inefficient navigation system, they don’t think twice about leaving. They leave never to return again.
This is all based on the psychological bias known as anchoring.
Anchoring refers to a cognitive bias in which humans tend to rely heavily on the very first piece of detail or information they are offered with when it comes to making decisions.
The simplest way to explain this phenomenon is with this line: first impressions last.
When online users visit your site, the design is the first thing that they see.
It’s the first thing that catches their attention and gives them the first impression about your business.
What they think about your website design will immediately stick in their minds.
This is true whether your websites is messy and difficult to figure out or if it’s professionally laid out and user friendly.
This makes it imperative to make sure that your website’s design and navigation are topnotch so that your visitors will last enough to convert into buying customers.
For one, the navigation menu should be on top of the website, above the fold so that your visitors can immediately see it.
The menu should have categories that would make it easier for your users to navigate your site and get to where they should.
There should be a search box as well. This will aid users in finding what they are looking for.
# 12 – Build trust the second your visitors arrive on your site
You know all too well by this time that affiliate marketing is all about trust.
Experts reiterate over and over that this is the foundation of affiliate marketing success.
Most will advise you to build trust by connecting and communicating with your audience, answering their questions, and helping people out among others.
But you don’t have to wait for your audience to get in touch with you, send you a message or ask you a question before you start building trust.
You can do this instantly through these three things:
- User testimonials
- About page
- Trust symbols
Requesting your customers to post testimonials about your products will certainly help you earn the trust of other people who are also interested in buying your products.
Always remember that online consumers are more likely to buy a product if there are positive reviews and testimonials about it.
It’s also a must to create an about page where you will put not only your email address or phone number but also a little back story about yourself, and your affiliate website. This will help foster a connection between you and your customer. Be sure to include all the online platforms where your customers can get in touch with you.
As for the trust symbols, here are some of those that you should consider for your website:
- Better Business Bureau (BBB) logo
- McAfee Secured symbol
- Verisign Secured symbol
- Affiliate marketing association symbols
- SSL security images
Affiliate marketing is indeed one of the easiest online businesses to set up because you get to skip a major aspect most businesses require—creating and developing a product. But this does not mean that you can take this business lightly. In order to succeed in it, you need to develop strategies that will enable you to get as many sales as you possibly can. Some of these strategies were enumerated in this article, and many of these you have never tried or even thought about yet. It’s time that you do. Good luck!